Retailers
Congratulations!
We want to thank all of the retailers nationwide who participated in the first annual Non-GMO Month in October 2010. We've enjoyed both hearing about your events and your ongoing commitment to making it easy for your customers to identify and avoid GMOs in the marketplace using our newly revised Non-GMO Shopping Guides and Non-GMO Education Centers.
We're here to help. You have our support whether you are just starting out or continuing your role as the resource for your customers by providing accurate information on GMOs. Your customers will reward your efforts with their growing trust and loyalty.
Support for Staff Training:
- You can schedule a GMO Retailer Training Webinar for store managers and staff, or request a speaker date with author, filmmaker and GMO educator, Jeffrey Smith for an in-store event.
- Start a Non-GMO committee charged with finding creative new ways your store can contribute to the growing non-GMO momentum. Use our free Retailer Tool Kit to learn about other retailers who have pioneered successful Non-GMO Days, Non-GMO Cooking Classes and more.
Support for Customer Outreach:
- Place our fully stocked and colorful Non-GMO Education Center complete with free Non-GMO Shopping Guides and GMO Health Risks Brochures to use as giveaways and/or bag stuffers for your customers. Our one foot wide free-standing floor display is filled with attractively priced, best-selling books and DVDs on this important topic. Even better, it's easy to order.
- Host a public film screening of The World According to Monsanto and use our free Film Showing Guide, complete with handouts, to channel audience enthusiasm into effective sales and community action.
- Use our Retailer Tool Kit materials for outreach to select loyalty card and customer groups.
Last year, Supermarket News predicted the upsurge we are now seeing in consumer awareness and concern about GMOs, and credited the Institute for Responsible Technology's Non-GMO Shopping Guides, along with the Non-GMO Project, for shifting the market. Non-GMO is the #1 store trend in private labels, and non-GMO products are in ever increasing demand. We appreciate all you are doing to both educate your customers and make these products easy to find in your store.
We love hearing from you!
Please don't hesitate to contact us with your ideas and questions.
Orders, Questions, Suggestions or Special Requests?
Email retailers@responsibletechnology.org or Phone (641) 209-1765.
