There’s been some high voltage opinions darting about the blogosphere about the Non-GMO Project, which is the new third-party verifying organization for companies making Non-GMO claims. I have been watching and working with this organization for many years and I want to weigh in. I have unqualified support of the mission, tactics, and integrity of the organization. In fact, last year we made the requirement that for any product to be listed as non-GMO in our Non-GMO Shopping Guide or iPhone app ShopNoGMO, it had to be enrolled in the Non-GMO Project.
At some other time I’d like to share what I believe to be the pivotal role that the Non-GMO Project plays in coordinating the non-GMO activities of the natural products industry and in giving consumers reliable non-GMO choices. These are, in my opinion, extremely important for driving the tipping point of consumer rejection against GMOs—which is our Institute’s focus.
In this blog, however, I want to address the integrity of the leaders of the Project. It’s an important consideration, as those of us who avoid GMOs trust them to determine the validity of non-GMO claims.