There’s been some high voltage opinions darting about the blogosphere about the Non-GMO Project, which is the new third-party verifying organization for companies making Non-GMO claims. I have been watching and working with this organization for many years and I want to weigh in. I have unqualified support of the mission, tactics, and integrity of the organization. In fact, last year we made the requirement that for any product to be listed as non-GMO in our Non-GMO Shopping Guide or iPhone app ShopNoGMO, it had to be enrolled in the Non-GMO Project.
At some other time I’d like to share what I believe to be the pivotal role that the Non-GMO Project plays in coordinating the non-GMO activities of the natural products industry and in giving consumers reliable non-GMO choices. These are, in my opinion, extremely important for driving the tipping point of consumer rejection against GMOs—which is our Institute’s focus.
In this blog, however, I want to address the integrity of the leaders of the Project. It’s an important consideration, as those of us who avoid GMOs trust them to determine the validity of non-GMO claims.


Remember the pictures of the fish tomatoes? For years they were an unofficial emblem of the anti-GMO movement. They depicted how anti-freeze genes from an Arctic fish were forced into tomato DNA, allowing the plants to survive frost. Scientists really did create those Frankentomatoes, but they were never put on the market. (Breyers low-fat ice cream, however, does contain anti-freeze proteins from Arctic fish genes, but that’s another story.)
Although there are no longer any genetically modified (GM) tomatoes being sold today, the FDA’s shady approval process of the Flavr Savr provides a lesson in food safety—or rather, the lack of it—as far as gene-spliced foods are concerned. We know what really went on during the FDA’s voluntary review process of the Flavr Savr in 1993, because a lawsuit forced the release of 44,000 agency memos.
I write about the Flavr Savr in Genetic Roulette: The Documented Health Risks of Genetically Engineered Foods. Two biotech advocates, Drs. Chassy and Tribe, created a GMO disinformation site